Johnson Case Study

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | tallys | make up/activity | |Saver |Oscars |Midwellen |Downtown | broad(a) | | proceeds handling |67 two hundred0 |800000 |0.84 | |# cases |80,000 |80,000 |8,000 |30,000 |800,000 | | | | | | | speak to |67,200 |67,200 |6,720 |25,200 |672,000 | | fetching parliamentary procedures from clients |100000 |500 |200 | |#orders |16 |40 |20 |30 |500 | | | | | | | cost |3,200 |8,000 |4,000 |6,000 |100,000 | |delivering the product |140000 |44800 |3.125 | |Miles |550 |7,600 |2,200 |920 |44,800 | | | | | | |cost |1,719 |23,750 |6,875 |2,875 |140,000 | |expditing deliveries |198000 |2500 |79.2 | |expedited |10 |250 |130 |90 |2,500 | | | | | | |cost |792 |19,800 |10,296 |7,128 |198,000 | |sales visits |90000 |360 |250 | |#visits |12 |25 |18 |9 |360 | | summation |1200000 | | | |cost |3,000 |6,250 |4,500 |2,250 |90,000 | | | | | | |Total Activity cost |75,911 |125,000 |32,391 |43,453 |1,200,000 | | | | | | | | | | | | | | | | | | |Customer sales |1,168,000 |1,192,000 |121,520 |454,500 |12,000,000 | | | | | | |Less COGS |104,800 |104,800 |104,800 |393,000 |10,480,000 | | | | | | | earn profit |1,063,200 |1,087,200 |16,720 |61,500 |1,520,000 | | | | | | |less acitivty costs |75,911 |125,000 |32,391 |43,453 |1,200,000 | | | | | | |customer Profitablility |987,289 |962,200 |-15,671 |18,047 |320,000 | | | | | | |Ratio |84.53% |80.72% |-12.90% |3.97% |2.67% | | | | | | | | | | | | | | | | | | | | | | | | | |The first rudiment method is clearly superior as it allocates the costs to the accounts that bring forth the costs. By placing costs purely by total sales, you throw away many of the variables that could be present in the overall process.

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