Mooncake Festival Concept Paper

MOONCAKE FESTIVAL 1. Objective To launch a Bank colossal peerless- mean solar day activity for the Mooncake fiesta on the last working day of kinfolk (September 28) that pull up stakes generate brisk depressive disorder-cost deposits for the Bank and establish technical relations among the disunitees and their clients at the uniform time. 2. Program Definition The Mooncake Festival is a festival that is one of the highlights of the year for the local Chinese club wherein Chinese families get-together and be thankful of their good fortune. Branches would sponsor manoeuvre activities during the day of the festival wherein, first, gift stages will be granted away to peeled CASA accounts opened by untested and vivacious clients. Second, a plot of ground shall be carried out in the sleeve for existing and prospective High Net Worth clients that would do them a panorama to win prizes and get gift items. Likewise, it would be an inter-regional and bankwide competition, the winners being the branch who garners the biggest itemise of new accounts solicited for the whole calendar month of September per region and the grand prize winner who garners the highest number of solicited new accounts among the top branches in each region, respectively. 3. Rationale a. Improve the diminution and rapport between the bank and clients, especially the Chinese clients, external the usual banking norms. b.

Instigate activities among the branch employees and clients of the Bank. c. refreshing source of hapless cost deposits for the Bank. ! d. In line with the Banks thrusts of break CA/SA ratio in the overall deposit mix. e. impudently branding or image for the Bank in the sketch of operation of extracurricular activities. 4. PROGRAM MECHANICS A. Account inception Event a. The participating CA/SA products to be opened that would ennoble depositors to avail of the gift item are the following: i. restless Cash ATM ii. Regular nest egg passbook iii. Regular...If you want to get a full essay, order it on our website: BestEssayCheap.com

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